A physical to digital marketing solution!

• A web key is both a physical and digital marketing solution which serves as a custom website navigation tool.
• A web key is pre-loaded with a URL to your customer’s web page, a product web site or promotional micro-site.
• While web keys look very much like a USB flash drive (which CardServ can also supply), they have no memory to store data but rather are programmed with specific URL information
• Branded with your customer’s logo and can be custom designed.
• Completely safe. The web key is only “readable” and therefore there is no risk of virus transmission.

How does a web key work?

• A USB web key is a URL launcher (i.e. a website).
• When a web key is plugged into a computer’s USB port, the computer launches the website programmed on the customized web key and the customer is directly connected to that website.
• This all but eliminates confusion of navigating through the customer’s website and guides the end-user directly to the relevant information on your website.

APPLICATIONS

1. Pharmaceutical Industry (including Animal Health)

• Direct mail solution targeting physicians to encourage physicians to connect to a secure brand website.
• Distribute a URL link to promote information on new pharmaceutical products.
• Launch interactive website to track and measure customer interest on a dedicated product website.
• Tool for physicians to track a patient’s progress on interactive health website, including patient enrolment in online programs (i.e. for diabetes).
• Ensure compliance with The Medicine Australia Code of Conduct.

2. Financial Services / Superannuation / Insurance

• Distribute a URL link to Product Disclosure Statements to:Distribute a URL link to investor and shareholder information, including Annual Reports, Notice of Annual General Meeting, and Proxy Statements.
  • holders of certain financial products;
  • members of superannuation funds; and
  • policyholders for various insurance products.

3. Tertiary education

• Create a customised web key to direct prospective students to the relevant faculties (i.e. Science, Humanities, etc.) on a university website.
• Distribute a URL link to allow prospective students to easily enrol for classes and extracurricular events.
• Streamline process for induction of new students, such as outlining admission and financial aid processes.
• Track and measure student activity on interactive university websites. For example, tracking online tutorial progress for certain faculties.

4. Retail

• Direct mail solution targeting customers for new product launch.
• Track and measure product interest and customer trends through interactive product website.

TANGIBLE BENEFITS

Directly reach your customers: The web key serves as a direct link to the information you want your customers to view and allows you to track the use of that information by a customer.

Increase customer engagement rate: The web key is a very simple and easy digital marketing solution that will increase both customer engagement and customer retention.

Create a unique marketing product: A branded web key serves as a unique piece of marketing material that is customised to directly reach your customers. Think physical to digital.

Improve your marketing expenditure: By utilising online resources, you can directly reduce printed material and postage costs for marketing solutions.